WOUND UP

A wind-up doll works tirelessly at its job unit it can no longer go on, revealing the dollhouse in which everyone functions - only to be carelessly replaced. In a world that recognizes only performance, there is no room left for those who can no longer function.

The socially critical animated short uses the wind-up doll as a metaphor for a performance-driven society. In a world where a person's value is defined by productivity, there is no place for those who can no longer keep up. Through repetitive movement and mechanical routines, the film blurs the line between human and machine, showing how constant pressure to perform shapes the way people define their own value. The story draws inspiration from today's working culture and encourages the audience to reflect on the growing connection between self-worth and performance. It asks whether a society focused only on efficiency and productivity still leaves room for humanity.