Sugarcoat | MMP2

"Sugarcoat" is a short film that explores the concealed dark side of everyday products, masked behind clever marketing and vibrant labels. It revolves around the central theme of personal choice - whether to face the uncomfortable truth or turn a blind eye. In the film, we follow the main character as he orders a coffee, symbolising an act of daily life. As he briefly confronts the unsettling reality behind the product, a moment of truth dawns upon him. Yet, he consciously decides to ignore it, succumbing to the allure of ignorance and convenience. The film subtly challenges the viewers to reflect on their behaviour and decisions when confronted with uncomfortable truths.