SCHANI CLOTHING

Schani is a clothing brand, that represents diversity and equality and stands against discrimination. There are two designs available, printed/ embroided on t-shirts, hoodies and accessories.

The word Schani, part of the Upper Austrian everyday vocabulary, is derived from the French name Jean (John). It is a synonym for a servant, handyman, or in a more modern sense, a term for low-paid jobs in the service industry. We see ourselves as „Schanis“ of the society, whereas we have the duty of pointing out judgemental phrases such as these. Our goal is to draw attention to the issue of excluding and judging people based on their origin and skin color. A person is not defined by its skin color or origin, but by its thoughts and views.